GTA 6: Miami Heat Becomes Vice City for One Night

Miami Heat Goes Vice City the Night Before Launch

Rockstar has teamed up with NBA franchise the Miami Heat for a striking real-world marketing event. On November 18, 2026 — one day before GTA 6 hits shelves — the Heat will temporarily rebrand as the Vice City basketball team for a home game against the Milwaukee Bucks at the Kaseya Center in Miami.

What to Expect on the Night

Details are still emerging, but here is what has been confirmed so far:

• The court will be dressed in Vice City-themed visuals, drawing on the in-game Miami setting and GTA 6's signature pink colour palette.
• Players will compete in custom Vice City kits, though the jersey designs have not yet been revealed.
• A programme of special events and activities is planned throughout the evening alongside the game itself.

This is one of the most high-profile real-world tie-ins in GTA history, bringing the fictional Vice City directly into an actual professional sports arena.

Why It Matters

For GTA 6 fans, this event underlines just how big Rockstar's launch campaign is shaping up to be. The Heat's home arena sits in Miami — the real city that Vice City is famously modelled on — making the crossover feel genuinely fitting rather than a generic sponsorship deal. It also signals that Rockstar is treating the November 19 launch as a cultural moment well beyond traditional gaming marketing.

If you are planning to follow launch week coverage, keep an eye on our news section for updates as more details — including the kit reveal — are announced in the weeks ahead.