GTA 6 Pre-Orders: Most Buyers Chose the $100 Edition

Most Pre-Orders Are for the Pricier Option

Despite plenty of debate online about whether a $100 video game is ever justified, it turns out that most people putting money down on GTA 6 are choosing exactly that price point. Take-Two CEO Strauss Zelnick shared the detail publicly, noting that the Ultimate Edition — priced at $100 (£90) — is outselling the Standard Edition at $80 (£70) among pre-order customers.

That's a striking data point, even if it isn't entirely surprising. Rockstar titles tend to attract dedicated fans who want everything on day one, and a premium bundle typically sweetens the deal with bonus content or early access perks.

What Does This Mean for Players?

A few things are worth keeping in mind here:

• The base game is still $80. You don't need to spend $100 to play GTA 6 on release day, November 19, 2026.
• Majority doesn't mean everyone. Pre-order buyers skew toward the most enthusiastic fans, so this sample may not reflect the broader audience that picks up the game post-launch.
• Value is subjective. If the Ultimate Edition includes meaningful content — story add-ons, GTA Online currency, or cosmetics — the premium might genuinely pay off depending on how much time you plan to invest.

Take-Two hasn't detailed exactly what the Ultimate Edition includes beyond its price tag, so hold off on upgrading until the full contents are confirmed.

Should You Pre-Order?

There's no rush. Pre-ordering early locks in your copy but rarely offers price advantages. It's worth waiting to see the complete breakdown of what each edition contains before committing to the higher tier. Keep an eye on our news section for updates as Rockstar reveals more details ahead of the November 2026 launch.